After the title of World's Most Powerful Actress Jennifer Aniston once again honoured to be the Forbes‘ first-ever analysis of the top-selling celebrity faces. Her face has collectively sold more than 5 million copies.
Here's the top-ten list.
2) Brad Pitt
3) Scarlett Johansson
4) Angelina Jolie
5) Reese Witherspoon
6) Katie Holmes
7) Carrie Underwood
8) Jennifer Hudson [tie]
8) Valerie Bertinelli [tie]
10) Kelly Ripa
Forbe's analysis formula :
“We looked at the newsstand sales of the six leading celebrity weeklies– People, Star, US Weekly, In Touch Weekly, Life & Style and OK!–over a six-month period ending June 30, as supplied by the Audit Bureau of Circulations. We eliminated all non-celebrity and collage covers as well as special issues with exceptionally large rate bases. Then we counted how many more–or less–issues the celebrity’s cover sold, as compared with the magazine’s average newsstand sales. Next, we factored in the number of full covers a celebrity graced. Finally, we ranked his or her consumer appeal using data from Encino, Calif.-based polling firm E-Poll Market Research to rule out flukes.”
Britney Spears isn't on the list even though the 25-year-old pop star snagged 18 single covers during the six-month period. Spears' face fails when it comes to sales, Forbes.com said, and she is only slightly more likable than Paris Hilton.
Consumers have grown tired of Spears' consistently bad behavior, In Touch Weekly Editor in Chief Richard Spencer is quoted as saying.
"Usually there's a roller coaster of emotions," he says. "But unfortunately for Britney, there's been no roller coaster lately there's just been the downhill."
Also missing from the list: Lindsay Lohan and Jessica Simpson.
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