Eva Mendes Bare All In CK Ad
Here's the 30-second commercial for Calvin Klein Secret Obsession banned in United States, after being deemed too risque for TV.
The steamy ad shows Eva Mendes lying naked on a bed, who controversially reveals a little too much of skin for the network TV censors in U.S. Despite Coty’s best efforts, the network refused to accept the advertisement, even in a censored version.
So what's Coty’s strategy? The clip will now only be available online with a new site, secretobsessioncalvinklein.com.
Tom Murry, president and chief operating officer of Calvin Klein, commented to WWD, 'This development is not entirely a surprise for the US market.
He added, 'We believe the commercial is exceptional and hits the mark for Secret Obsession. We will reach our consumers in the US primarily through the website, the print campaign and at point of sale. We are anticipating a very successful global launch.'
So, why is it hot and bothered? Watch Eva Mendes's scandalous TV advert below or link here in case the video is taken down.
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